1940 – 1950

Born in the heat of battle, the Go-Anywhere, Do-Anything® Jeep® 4×4 emerged a hero to thousands of Allied soldiers around the world. The equally heroic civilian Jeep vehicles of the 1940s firmly established the Jeep brand as the undisputed leader in 4×4 technology.

1950 – 1960

The 1950s saw the rise of the recreation vehicle, as well as engineering superiority. Grass-roots enthusiasts helped launch Jeep® Jamborees and took the original freedom machine to new heights in sales thanks to seven unique models.

1970 – 1980

The Jeep® brand’s 4×4 leadership continues in the 70’s with the introduction of the first full-time 4×4 system. The sporty 2-door full-size Cherokee (SJ) swept the 4WD of the Year awards. Six models help elevate sales to all-time highs.

1980 – 1990

The All-New Jeep® Cherokee (XJ) introduced helped revolutionize the 4×4 market. The mighty XJ introduced many industry firsts, including: the first compact 4-door SUV, first UniFrame construction,first full-time 4×4 system with shift-on-the-fly capability.

1990 – 2000

The All-New 1993 Jeep® Grand Cherokee (ZJ) set a new industry benchmark thanks to its unique balance of on- and off-road capability. The super-capable Wrangler (TJ) with its new coil suspension was introduced in 1997. In 1999 the new Grand Cherokee (WJ) was marketed as the most capable SUV ever. Sales soared to 629K units for the decade.

2000 – Today

The radical 2003 Jeep® Wrangler Rubicon was the most capable vehicle ever produced by the Jeep brand. A new four-door Wrangler variant was launched and took the industry by storm. Wrangler Unlimited opened up the world of capability to people who needed the room and utility of four doors. In 2006, Compass and Patriot were the first Jeep vehicles to reach into the small cross-utility segment.

An All-New redesigned 2011 Grand Cherokee was launched to rave reviews and refreshed in 2013 with many new styling cues and a new 3.0L EcoDiesel engine. The All-New 2014 Cherokee replaced the Liberty, promising to redefine the midsize segment. And in 2015, the Jeep brand entered the small SUV market with the Renegade, once again bringing capability and Jeep brand style to a whole new market.